My Structure of implementation plan is pretty simple with the short details of what i want to do who are the target group my services and how i will do it which is the most common things for the implementation plan. so i guess my structure is might be not the best but its as plan structure is good .

There is growing more and more the needs of video marketing advertising to get the customers view of the people their attention so i think my target group will grow more and more in future

My selected tool was buffer its all in one tool for maintaining social media in one place for all .which will save the times and also include some additional task i cant do with other platform .so its fits with my needs.

For improving the content of the implementation plan of mine i would do more research and analyse the current situation of the social demands and media tools which can offer more opportunity to me . with the new demand and new opportunity its always good to keep up to date the implementation which is most important to gain the success from the implemented plan.

New ways to utilize social media

1. Engaging the Audience

Social media is all about the content. The best way to engage users is to post relevant and intriguing content on a regular basis. Here are some things to keep in mind when curating your post.
All posts need to be relevant to my target market. i can add value by providing data or information useful to your customers.
Post frequently and strategically. Posts should go out during off-work hours. People are more likely to engage social media before and after work. Here are the recommendations for frequency:
Instagram: 1-2 posts a day
Facebook: 2 posts per day max
Twitter: 3 tweets a day or more
Another excellent way to engage your audience is to provide customer service via your social media accounts. It is important to engage users who mention your company on social media. Most if not all negative complaints regarding your business should be addressed. This will give your customers confidence that you’re constantly striving to provide top notch customer service and prioritize customer satisfaction.

2. Use the Networks that Matter

There are hundreds of social media platforms out there, but there are only a few worth using. At about 400 million active daily users, Instagram is an excellent platform for engagement. Instagram is especially popular among millennials, if your product is catered towards this demographic, Instagram is your best bet. The other big players include: Facebook, Twitter, Google+, and LinkedIn. Here’s some general info on these platforms.
Facebook: Highest volume of daily active users (1.2 billion)
Twitter: Highest volume of messages (500 million tweets per day). Great for customer service and prospecting new customers.
LinkedIn: Considered the “professional” network. Excellent tool for B2B marketing and recruiting.
Google+: Communities are formed on the platform for users to discuss specific topics. Great for hyper-targeted marketing.

3. Build an Online Presence

The best way to reach the largest audience is to increase my number of followers. This tactic is especially useful for small businesses and new start-ups. By increasing the number of followers it’ll begin to increase my credibility and overall traction. At 9.3 million Instagram followers and a wide array of powerful and engaging content,

Shafin Alam
Email : info@filmpro.fi

Social media video marketing project plan

Videos are king and are poised to remain so, with a predicted 80% of all traffic consisting of video by 2021 according to data from Cisco. And according to TechCrunch people watch 1 billion hours of YouTube social video per day.

What’s So Great About Video marketing?
The allure of social media video is quite simple: In a world where we are constantly bombarded by digital messages that seem so far away and impersonal, seeing a person’s face and hearing them talk is meaningful. It gives us an up-close-and-personal feeling and lends authenticity to a person’s message as well. All of this equates to greater trust.

Video is also very versatile. We can create one or several small snippets that act as placeholders and brand-building tools for our business and share and re-share over time and across different platforms.

And while there are plenty of fancy, interesting things we can do (higher-quality video will continue to have a competitive edge), we can also keep it super simple. Sometimes just a brief but powerful message from the comfort of our own home can say so much more than a text-heavy blog or an overly-salesy ad.

Aim of the plan is to make things very real to customer and their expectation
video can demonstrate lot of thing if you compare to something that you read about or see in picture.for example the review video is the mostly interesting thing that is very helpful before buying anything from any shop or online so my aim is to make things more digitized and easier for the customer through video social media marketing

Here are a few target tips for creating video based on what stage the journey at:

1. Awareness

creating a story and offering valuable information about any service or product. Keep the video short, helpful, and inspirational or fun. My CTA can lead to a landing page or more detailed content to help the audience access some exclusive information.

2. Consideration

The customer is considering a purchase and probably looking around online for various alternatives. So, we need to be clear about differentiation, here. To this end, we’ll want to make the video a little longer, include demos and testimonials, for instance. You really need to show the product and this is where video visuals and explainers can be extremely useful.

3. Decision

our customer is about to buy and you need to make this a smooth, clear process. You also need to ensure that the customer feels like they have control over the process. we can make sure they understand clearly how to use, assemble and return products, for instance.

4. Nurture / Re-engage

If someone has made a purchase or even came close to it, we can always come back around to them and remind them about our product and all the amazing things that your company is doing.

Here we have the opportunity to nurture previous customers, surprise them, delight them, thank them, and have a little fun engaging.

we can also include videos and testimonials from other people here, or offer opportunities for customers to interact with each other around your brand.

Types of Video
There are different formats of video you can choose to market your product. Here are a few different types

Explainers
Vlogs or live
Interviews
Presentations
Product reviews
Demos
Video ads

As HubSpot recommends the following lengths for videos:

Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes

The title of our video needs to be specific and value-oriented. we need to remember that this is not just something that people are finding via my brand channel, but also something that they will find on the web.

So, using your brand and company as a part of the title is really crucial here if it’s a demo or product overview. To that extent, a title that is generally useful can also bring them to their brand, but it must add value and be related. You should still keep it as short as possible.

Descriptions are really important and should include keywords. They are going to be aimed at both search engines and consumers so we can’t just make a list of keywords.

YouTube’s keyword tool can help us to find keywords across all of your content and you can use it to help you think of new ideas for topics and link them with our blogs and other content as well as use it to create video ads

we can use Google Analytics to understand more about how your videos are performing, who is watching them and a whole lot more. This is also a great way to get a solid understanding of what social channels our videos are performing the best, where they are being shared. Keep everything on record and always be using it to refine our strategy.

for email marketing we can use mail chimp
for social media marketing we can use :
Instagram
Facebook
twitter and LinkedIn

social media marketing tools i will use

Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.)

i can do some pretty neat things with Buffer:

*Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
*Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
*Upload custom photos and videos (or use ones pulled from the article you shared).
*Access complex analytics to track your content’s performance.
*Create a posting schedule so our content gets spread out throughout the day.
*Reply to posts from inside Buffer.
*Add team members.

Updating and maintenance is easier with one platform which is buffer and also with the trend i will choose various kinds of new topics to cover them with my video
regular price update service update will also be done by the video or the web page i will use for my video marketing business which will give sort of idea about the price and delivered service what we are able to do and what we don’t.

so this was my Social media tool implementation plan project details
thanks for reading.

Discussions link

• Link

2 a) Privacy

What privacy aspects should employees be aware while using social media tools?

Hi there!

As a employee you always have to be aware about what you publish, and if your account share information about your job you have to be even more aware, the company who you work for has some values or ethics and if you made you accunt publi you shoud be also thinking that your company may watch you…

What are the benefits of openness and transparency?

Transparency in business is an art. It depends on what stage of development your business is in, and who you’re being transparent to.

Being transparent in talking to a companies shareholders or the media is important, but if you’re too transparent, you can possibly lose a lot of money and may be forced to initiate mass layoffs. Jeff Bezos told the media that someday Amazon will fail. Transparent, possibly accurate, but if it’s not an immediate concern, DON’T TALK ABOUT IT.

Being transparent to customers is almost always important because it will help you develop your product or service, and a lack of overt transparency can cost a lot in the long run. The most famous story of this is the McDonald’s Coffee Lawsuit. They didn’t list that their coffee was hot on their cups, which gave the prosecutor just enough leeway to sue for millions successfully.

The most basic answer I can give is that if you’re a bad business, transparency is bad. If you’re an ok company, transparency should be used very strategically. If you’re a great business, transparency is great! But you still need to know how to use it.

Apple is great! They make great products, they’re eco-conscious, they make great money for the shareholders, etc… but they also use cheap overseas labor. That’s not something you want to be very transparent about.

Everyone’s got dirt. Especially companies. So always tread lightly.

When is it beneficial for the employer and employees to share personal information online?

For employer:

You can detect if the candidate its a responsable person or a person who likes a lot to go party…

You can now also by checking his friends if he was abroad

You can now the things that person likes, the way that he/she writes, his political thougs…

As employee:

You can see the payment and schedules of the company.

Ethics about company

What other workers thinks about the company, is the company going well, are they a reliable company…

How the boss are with employees…

Practical reasons of damage can occur if privacy is not taken care of

Information in the wrong hands becomes dangerous.

You might be okay with governments or security agencies or companies having your private information. You might trust Google and Facebook. But what if these get hacked and your information falls in the wrong hands? (See Yahoo or Ashley Madison.) Let’s say, someone targeting your family, your company, your wife/husband. Would you still be okay with that? Would you be okay knowing that your photos, emails, or chats are in the hands of someone who can blackmail you?

You can’t predict the future.
Right now you may not have a lot to risk. But what about 30 or 40 years from now? Let’s say you are running for a political position or administration of a public company. If Sony’s hacking has told us anything is that your private information has impact in your life. Amy Pascal, co-chairman of the company, lost her job because of it.
It’s not just your job or potential job, it’s also the integrity of your company. Can you imagine what it’s like to have your company torn apart because of a conversation you had 5 or 10 years ago? What would it be like to lose your job because of a conversation you had by phone with your wife?

Your private life out of context becomes a weapon.
We’ve all joked with things we consider sensitive. But, among friends, it’s something we all do. In fact, our behavior changes depending on the people we’re with. I bet I could find something offensive you said in a group chat that you have with your closest friends. Because they’re your friends and it was a joke or a sarcastic remark. But take it out of context and it is not longer a joke. What would happen if this “joke” fell in the hands of someone trying to harm you?

Your information has value
A company like Facebook or Google allows you to upload unlimited data to their servers, for free. What’s their business model? How do they make so much money? They sell your info to advertising companies. But they never asked you if you wanted to sell your information. If someone asked you in person 100 questions about your personal life to sell it, would you answer them? Probably not, right? But you let this happen every time you use a service that makes money selling your info.

About digital identity

A person’s digital identity is an amalgamation of any and all attributes and information available online that can bind a persona to a physical person. It’s similar to the way that your name and an ID card make up your identity in the physical world, but your online footprint goes beyond this to include behaviors, social profiles, device information, location, search history, etc., to make up your identity in the digital world.

While all these things together make up a true digital identity that can be linked to a physical person, only a few of them are actually used today. Today, digital identity is based on what information people share about themselves, what information exists about them in publicly available databases, where they are located, what their browsing habits are, etc. However, this kind of information individually typically doesn’t link directly to the physical person.

What does it mean if there is no information online or in any social media services about a political, CEO or communication professional? Should there be any information?

A person who doesn’t have any information in online that means the person is under the custody of ¨Information privacy¨ so it mean that that person have right to take action if there is someone disclose the information about him without the permission by the law.There should not be actually any personal information in the internet is case unless the person want to .

GDPR is simply a set of regulations concerning your clients’ personal data and how it should be managed.

GDPR requires companies to implement reasonable data protection measures to protect consumers’ personal data and privacy against data loss or exposure. Article 5. of the GDPR summarises the most important principles and requirements regarding the management of personal data:

Lawfulness, fairness and transparency: personal data should be processed lawfully, fairly and in a transparent manner
Limited purpose: personal data should be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes
Data minimisation: personal data should be adequate, relevant and limited to what is necessary in relation to the purposes for which they are collected
Accuracy: personal data stored and managed should be accurate and, where necessary, kept up to date
Storage limitation: personal data should be kept in a form which permits the identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed
Confidentiality and integrity: personal data should be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures
The GDPR provides 8 rights for individuals:

1. The right to be informed – organisations are obliged to provide “fair processing information”, typically through a privacy notice and to be transparent over how they use personal data
2. The right of access – organisations are obliged to provide individuals with confirmation that their data is being processed, access to the data held about them and any other supplementary information
3. The right to rectification – organisations are obliged to rectify any inaccurate or incomplete personal data, and where appropriate inform any third parties to whom the data has been disclosed
4. The right to erasure -organisations are obliged to provide individuals with “the right to be forgotten” such that all personal data is either deleted or removed
5. The right to restrict– organisations are obliged to provide individuals with the ability to “block” or suppress processing of personal data held in certain circumstances
6. The right to portability – organisations are obliged to allow individuals to obtain and reuse their personal data for their own purposes;
7. The right to object – organisations are obliged to inform individuals of this right and provide the ability to object to the processing of their data on ground relation to their particular situation
8. The right not to be subject to automated decision-making – organisation are obliged to provide safeguards for individuals against the risk that a potentially damaging decision is taken without human intervention.

Ultimately, it’ll come down to you as the data controller. The tools you use (CRM’s, Email marketing etc) are simply the data processors or processing entities.
The Controller (of personal data) is a natural or legal person, public office, organisational unit or another entity, which (individually or in cooperation with other entities) defines the goals and means of processing personal data.

By using any particular tool, you become the Controller of personal data which you enter into the application.

The Processing entity is a natural or legal person, public office, organisational unit or another entity, which processes personal data on behalf of the data controller. A CRM would be an entity which processes the personal data, which is then entered into the application by its users.

Processing data on behalf of the controller or the processing entity. The processing entity and each person acting on behalf of the controller, or the processing entity, having access to personal data – processes the data only upon instruction of the data controller, unless the law requires otherwise.

If for example, you’re running outbound sales email campaigns or email marketing campaigns, be sure to include a clear Opt-Out or Unsubscribe option. Depending on the country you’re contacting, you may also need an Opt-In or Double Opt-In.

1a)

Some of the social media tool i am familiar with :

Facebook
Even with recent leaks and negative press, Facebook is still the most popular social media network, and every business should have a Facebook page. When used correctly, a Facebook page can be invaluable to small businesses.

You can use Facebook to share everything from photos to important company updates. With a business account, you have access to powerful advertising tools and in-depth analytics. Business pages also have a lot of customization options, and you can highlight information such as your contact information, hours of operation, the products and services you offer, and much more. [Read this guide to learn more about Facebook for business.]

Instagram
Instagram is becoming increasingly popular. From Instagram Live to Instagram Stories, there is no shortage of tools businesses can use to promote their services and products. Instagram is a visual platform that’s based entirely on photo and video posts.

It’s important to note that this platform is almost entirely mobile: You can’t take photos or create new posts on the desktop version (although some social media management tools like Hootsuite and Buffer do allow for direct Instagram scheduling on their desktop platforms). More artistic niches tend to excel on Instagram, and it may not be the best fit for your business, depending on your industry. Regardless, it’s important that the person running your account have a good eye for detail and at least basic photography skills, so the photos and videos posted to your account are high-quality. [Read this guide to learn more about Instagram for business.]

Twitter
While Twitter is great for short updates and sharing links to blog posts, it isn’t for every business. On Twitter, you can share short tweets (240 characters or fewer), videos, images, links, polls and more. It’s also easy to interact with users on this platform by mentioning users in your posts along with liking and retweeting tweets.

If you’re a highly visual business or don’t have a blog, you may want to skip this social media network. However, many companies excel on Twitter, such as Wendy’s, because they have a unique, on-brand voice on the platform. Other companies use this platform to handle customer services because customers who are also active on the platform will seek out companies to express concerns or share praise.

If you have interesting content, Twitter is a great tool for quickly spreading the word. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content could go viral. But with Twitter, it’s important to find balance. Don’t just share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users. [Read this guide to learn more about Twitter for business.]

Pinterest
This visually oriented platform allows users to save and display content by “pinning” digital bulletin boards, which can be organized by category. For example, a personal user might have a food board dedicated to pinning recipes, another board dedicated to photography, and so on. The platform also has a series of special types of pins called Rich Pins, which brands can use to add specific information to their pins, like product details and even location maps. Every pin includes an image or video.

Pinterest is great for niche businesses but may not be for every company. Popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That’s not to say that businesses outside of these categories can’t succeed on the platform, but it does make Pinterest an especially good marketing tool for businesses in those areas. [Read this guide to learn more about Pinterest for business.]

The social media tool i am unfamiliar with :
Mailchimp

All marketing needs in one place
Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform.


1b)

Using Facebook for Social Media Marketing

marketing social media
Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. company have to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

Using Pinterest for Social Media Marketing

Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase company product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is female. If that’s company demographic, you need a presence on Pinterest!

1c)
How peeople use social media for video marketing purpose

There’s no doubt that social media video is an important part of a successful, long-term content marketing strategy. After all, video content is what is driving the Internet today to a great extent. And it will continue to do so.

Look around, and you’ll find that more and more brands are using video to connect to their target audience and build a relationship with them. Which just wouldn’t have been possible with traditional content.

What makes video even more important for content marketers is its rising growth on social media. Video shares and views across various social platforms have only increased over the years.

Fast growth of social media marketing

*93% of videos on Twitter are accessed on the go, from mobile devices.

*Views for branded video content on YouTube have almost doubled over the last 3 years.

*Facebook has seen a huge 258% increase in branded video views from 2016 to 2017.

*When compared to a photo tweet, a video tweet has 6x higher chance of getting retweeted.

*Facebook Live videos receive 10x more comments than a regular video.

A good example of this strategy would be the Instagram videos produced by popular ice cream brand Ben & Jerry’s. They have successfully managed to use short and to the point recipe videos involving their own products. Each video touches a pain point of their target users and doesn’t last more than 30 seconds.

This simple yet effective approach to social media video has helped Ben & Jerry’s:

*Keep the viewer engaged and have them come back for more.
*Build a stronger relationship with their existing fans.
*Increase social shares and add more followers to their Instagram account.

The bottom line is: creating and sharing original video content can be less intimidating, more fun and even more productive when you focus on taking the shorter route.