Shafin Alam
Email : info@filmpro.fi
Social media video marketing project plan
Videos are king and are poised to remain so, with a predicted 80% of all traffic consisting of video by 2021 according to data from Cisco. And according to TechCrunch people watch 1 billion hours of YouTube social video per day.
What’s So Great About Video marketing?
The allure of social media video is quite simple: In a world where we are constantly bombarded by digital messages that seem so far away and impersonal, seeing a person’s face and hearing them talk is meaningful. It gives us an up-close-and-personal feeling and lends authenticity to a person’s message as well. All of this equates to greater trust.
Video is also very versatile. We can create one or several small snippets that act as placeholders and brand-building tools for our business and share and re-share over time and across different platforms.
And while there are plenty of fancy, interesting things we can do (higher-quality video will continue to have a competitive edge), we can also keep it super simple. Sometimes just a brief but powerful message from the comfort of our own home can say so much more than a text-heavy blog or an overly-salesy ad.
Aim of the plan is to make things very real to customer and their expectation
video can demonstrate lot of thing if you compare to something that you read about or see in picture.for example the review video is the mostly interesting thing that is very helpful before buying anything from any shop or online so my aim is to make things more digitized and easier for the customer through video social media marketing
Here are a few target tips for creating video based on what stage the journey at:
- Awareness
creating a story and offering valuable information about any service or product. Keep the video short, helpful, and inspirational or fun. My CTA can lead to a landing page or more detailed content to help the audience access some exclusive information.
- Consideration
The customer is considering a purchase and probably looking around online for various alternatives. So, we need to be clear about differentiation, here. To this end, we’ll want to make the video a little longer, include demos and testimonials, for instance. You really need to show the product and this is where video visuals and explainers can be extremely useful.
- Decision
our customer is about to buy and you need to make this a smooth, clear process. You also need to ensure that the customer feels like they have control over the process. we can make sure they understand clearly how to use, assemble and return products, for instance.
- Nurture / Re-engage
If someone has made a purchase or even came close to it, we can always come back around to them and remind them about our product and all the amazing things that your company is doing.
Here we have the opportunity to nurture previous customers, surprise them, delight them, thank them, and have a little fun engaging.
we can also include videos and testimonials from other people here, or offer opportunities for customers to interact with each other around your brand.
Types of Video
There are different formats of video you can choose to market your product. Here are a few different types
Explainers
Vlogs or live
Interviews
Presentations
Product reviews
Demos
Video ads
As HubSpot recommends the following lengths for videos:
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
The title of our video needs to be specific and value-oriented. we need to remember that this is not just something that people are finding via my brand channel, but also something that they will find on the web.
So, using your brand and company as a part of the title is really crucial here if it’s a demo or product overview. To that extent, a title that is generally useful can also bring them to their brand, but it must add value and be related. You should still keep it as short as possible.
Descriptions are really important and should include keywords. They are going to be aimed at both search engines and consumers so we can’t just make a list of keywords.
YouTube’s keyword tool can help us to find keywords across all of your content and you can use it to help you think of new ideas for topics and link them with our blogs and other content as well as use it to create video ads
we can use Google Analytics to understand more about how your videos are performing, who is watching them and a whole lot more. This is also a great way to get a solid understanding of what social channels our videos are performing the best, where they are being shared. Keep everything on record and always be using it to refine our strategy.
for email marketing we can use mail chimp
for social media marketing we can use :
Instagram
Facebook
twitter and LinkedIn
social media marketing tools i will use
Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.)
i can do some pretty neat things with Buffer:
*Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
*Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
*Upload custom photos and videos (or use ones pulled from the article you shared).
*Access complex analytics to track your content’s performance.
*Create a posting schedule so our content gets spread out throughout the day.
*Reply to posts from inside Buffer.
*Add team members.
Updating and maintenance is easier with one platform which is buffer and also with the trend i will choose various kinds of new topics to cover them with my video
regular price update service update will also be done by the video or the web page i will use for my video marketing business which will give sort of idea about the price and delivered service what we are able to do and what we don’t.
so this was my Social media tool implementation plan project details
thanks for reading.
Social media marketing 