1a)
Some of the social media tool i am familiar with :
Facebook
Even with recent leaks and negative press, Facebook is still the most popular social media network, and every business should have a Facebook page. When used correctly, a Facebook page can be invaluable to small businesses.
You can use Facebook to share everything from photos to important company updates. With a business account, you have access to powerful advertising tools and in-depth analytics. Business pages also have a lot of customization options, and you can highlight information such as your contact information, hours of operation, the products and services you offer, and much more. [Read this guide to learn more about Facebook for business.]
Instagram
Instagram is becoming increasingly popular. From Instagram Live to Instagram Stories, there is no shortage of tools businesses can use to promote their services and products. Instagram is a visual platform that’s based entirely on photo and video posts.
It’s important to note that this platform is almost entirely mobile: You can’t take photos or create new posts on the desktop version (although some social media management tools like Hootsuite and Buffer do allow for direct Instagram scheduling on their desktop platforms). More artistic niches tend to excel on Instagram, and it may not be the best fit for your business, depending on your industry. Regardless, it’s important that the person running your account have a good eye for detail and at least basic photography skills, so the photos and videos posted to your account are high-quality. [Read this guide to learn more about Instagram for business.]
Twitter
While Twitter is great for short updates and sharing links to blog posts, it isn’t for every business. On Twitter, you can share short tweets (240 characters or fewer), videos, images, links, polls and more. It’s also easy to interact with users on this platform by mentioning users in your posts along with liking and retweeting tweets.
If you’re a highly visual business or don’t have a blog, you may want to skip this social media network. However, many companies excel on Twitter, such as Wendy’s, because they have a unique, on-brand voice on the platform. Other companies use this platform to handle customer services because customers who are also active on the platform will seek out companies to express concerns or share praise.
If you have interesting content, Twitter is a great tool for quickly spreading the word. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content could go viral. But with Twitter, it’s important to find balance. Don’t just share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users. [Read this guide to learn more about Twitter for business.]
Pinterest
This visually oriented platform allows users to save and display content by “pinning” digital bulletin boards, which can be organized by category. For example, a personal user might have a food board dedicated to pinning recipes, another board dedicated to photography, and so on. The platform also has a series of special types of pins called Rich Pins, which brands can use to add specific information to their pins, like product details and even location maps. Every pin includes an image or video.
Pinterest is great for niche businesses but may not be for every company. Popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That’s not to say that businesses outside of these categories can’t succeed on the platform, but it does make Pinterest an especially good marketing tool for businesses in those areas. [Read this guide to learn more about Pinterest for business.]
The social media tool i am unfamiliar with :
Mailchimp
All marketing needs in one place
Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform.
1b)
Using Facebook for Social Media Marketing
marketing social media
Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. company have to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!
Using Pinterest for Social Media Marketing
Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.
Pinterest allows businesses to showcase company product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is female. If that’s company demographic, you need a presence on Pinterest!
1c)
How peeople use social media for video marketing purpose
There’s no doubt that social media video is an important part of a successful, long-term content marketing strategy. After all, video content is what is driving the Internet today to a great extent. And it will continue to do so.
Look around, and you’ll find that more and more brands are using video to connect to their target audience and build a relationship with them. Which just wouldn’t have been possible with traditional content.
What makes video even more important for content marketers is its rising growth on social media. Video shares and views across various social platforms have only increased over the years.
Fast growth of social media marketing
*93% of videos on Twitter are accessed on the go, from mobile devices.
*Views for branded video content on YouTube have almost doubled over the last 3 years.
*Facebook has seen a huge 258% increase in branded video views from 2016 to 2017.
*When compared to a photo tweet, a video tweet has 6x higher chance of getting retweeted.
*Facebook Live videos receive 10x more comments than a regular video.
A good example of this strategy would be the Instagram videos produced by popular ice cream brand Ben & Jerry’s. They have successfully managed to use short and to the point recipe videos involving their own products. Each video touches a pain point of their target users and doesn’t last more than 30 seconds.
This simple yet effective approach to social media video has helped Ben & Jerry’s:
*Keep the viewer engaged and have them come back for more.
*Build a stronger relationship with their existing fans.
*Increase social shares and add more followers to their Instagram account.
The bottom line is: creating and sharing original video content can be less intimidating, more fun and even more productive when you focus on taking the shorter route.
Social media marketing 